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Beyond The Box / Training Material
Illustration and Print
Beyond the Box had to deliver a training course for a mobile phone launch with complicated tariffs. Currys had uninformed staff, who were apprehensive of the technology and sceptical to the commission of the new product line.
Taking Beyond the Box’s well written and produced material, Native developed a suite of cartoon characters and applied them to arrange of carefully planned training aids, which helped get the message across in a humorous way.
Design and Print
Continuing with the humour, John Culshaw was used in phase 2 of the launch, and Currys used a parody of “The Apprentice” as a concept for the training.