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SWS UK / Branding
The SWS UK brand was in need of updating and Native were delighted to win the pitch to help develop their new image. Native created a modern and strong logo, without moving completely away from their current look, in order to retain recognition of the brand. A red underline device was utilised as a graphical representation of the 'security seal' of the SWS UK products.
Native created icons for each of the SWS UK sub-brands and developed logos incorporating these. Next, each of the sub-brands were broken down and logos for their individual product ranges and also their corresponding products were produced, again utilising icons Native specifically created.
Native created a 12pp brand guidelines brochure for SWS UK, in order to ensure the SWS UK brand identity is consistently reproduced and therefore always recognisable. The brochure is accessible to all of SWS UK's distributors.
The new SWS UK brand was carried through to the letterhead, business cards and compliments slip, and Native illustrated a new map for the back of the compliments slips.
The new SWS UK brand was applied to the signage throughout the premises, including both outdoor and indoor signage and also wall art for the conference room.