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Mercato Solutions / Rebranding
This new branding creative aimed to modernise the existing logos through using clean, sans serif typefaces.
Established in 1992, Probrand is a major supplier of top branded computer products. Native emphasised and strengthened the positioning of the brand using an underscore device.
The IT Index
Probrand developed an online
ICT procurement site called www.theITindex.co.uk, with support from partner supplier Mercato Solutions. Native enforced the emphasis of the “IT” within the brand and allowed the brand to have a stronger web feel with the aid of the “/” characters.