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JSB Training and Development / Newsletters and e-Newsletters
After conducting the design review, Native integrated the new JSB look across all e-marketing communications, including the quarterly 'Connect' newsletter, which covers a wide range of topical issues of particular interest to HR and Learning and Development specialists.
As well as e-Newsletters, JSB also produce printed versions of the 'Connect' newsletter and 'Employment Lawletter' which are sent out to associates and key clients. The brief was to create refreshed, modern and more accessible newsletters that clients would want to pick up and read. The newsletters also had to look distinctively different to the regular direct mail pieces JSB send out. Native produced the concept, design and artwork for the two newsletters, introducing imagery and pullout devices to break up the copy and ensure the newsletters were visually appealing.